YOYO Lip Gloss Commercial Release

We are getting ready to release the final draft of the YOYO Lip Gloss Commercial! Be one of the first to view it by subscribing to our You Tube Channel. We can't thank everyone enough, from crew to staff to cast to moms and dads, we could not have done it without you!

YOYO Lip Gloss CEO to Speak at the Open Innovation Summit in Miami

Hey chicas!! I am about to go to an incredible conference and I am soooo excited to tell you about it!! I’m getting geared up for the Open Innovation Summit. This is the mecca for people who want the simple idea that they have created into a business to just… explode! It’s going to be December 2-4, 2009 in Orlando, FL.

What is it about? Presenters take you beyond the “Why” to the “How” in giving strategy on how to develop a successful business with your innovation. Why come? Well I’ll just mention Proctor and Gamble who will be speaking on how to brand yourself, Mozilla on how to use web tools, and Xerox on how to use spin-offs.. just to name a few!! But wait.. I didn’t tell you the best part… I WAS ASKED TO SPEAK!!! How awesome is that??

They claim and this event truly is the “Who’s Who” of innovation. For Yo Yo Lip Gloss, and as the CEO, I don’t want to miss any opportunity where I can maximize a moment to better who we are as a company. We started as a simple idea but we aren’t staying there. We are growing and maturing into the best we can possibly be. Hearing and learning from the best has always been something I’ve done. And now look? I’m asked to speak. From a simple thought of a lip gloss on a string, my whole nationwide company.. as well as in some other nations .. has been born. It’s limitless where your dreams can take you.

If you have an idea or are running a start up business off of a patented invention or innovation, I encourage you to consider being a part of this awesome conference. For more info, here’s the website: www.worldrg.com/openinnovation. Also if you sign up and type in the code KTP993 you will get an additional $300 off. Hope to see you there!!

-Angie

The YOYO Lip Gloss Minis Win Best Lip Gloss Award for Shecky’s Beauty at its Best

YOYO Lip Gloss Minis
will be at
Shecky's Beauty Night Out.

The YOYO Lip Gloss Minis are the hottest new glosses in town and the winners of the best lip gloss award for Shecky's Beauty at its Best. It’s the lip gloss that can’t get lost. Its the “Super Shiny, Luscious Shimmer, Splendid Sparkle, Cooling Tingle” in cahoots with delicious flavors that can’t be beat that puts the Minis at the top of it's game!

Calling all NYC Ladies, come celebrate with us at the Shecky’s Beauty Night Out where the Minis will be featured as category winners. If you have never been to a Shecky’s event, now is the time, get your passes here. Not only is it tons of fun but you get an amazing goody bag at the end of the night (see what's inside the goody bag).

And just to top it off, YOYO Lip Gloss will be having a special photo shoot with photographer Stephen Eastwood. Think you have what it takes to rock your YOYO Lip Gloss? Come down to Shecky’s Beauty Night Out and show us what you got! Winner will receive a $500 cash prize. All pictures taken that night are yours to keep. We will upload them to our web site and you can download or print some head shots to show off to your friends.



Shecky's Beauty Night Out
Event Time: 5:00 p.m. – 10:00 p.m.
Days of the Week: Wednesday - Thursday, Oct 7th & 8th, 2009
Location: The Puck Building
293 Lafayette Street
NY, NY 10012

Win the Newest YOYO Lip Glosses - Not Yet Released!

Do you want a chance to win the newest YOYO Lip Glosses? These glosses have yet to hit the market. Check out Life & Style Magazine web site for a chance to win!

YOYO Lip Gloss Commercial - Take One, Rough Cut Footage Complete

The moment you've all been waiting for! The "famous" commercial everyone's been talking about, "Our Lip Gloss is Better than Yours"!

The fabulous rough cut editor Doug who is known to edit the show "World Series of Poker" has completed the rough cut of the commercial and now its on to the spectacular after effects editor, Dave Nicholson who is working on adding fun backgrounds, sparkles and the magical cord that will make the commercial truly "YOYO".

It doesn't stop here! We have 2 more commercials to make from the footage we captured on July 25th & 26th 2009. Now-everyone, check out this fabulous clip of the rough footage and stay tuned for the final cut to be posted soon!

FREE Retractable YOYO LIP GLOSS

GET A FREE YOYO LIP GLOSS!

For a limited time only get a FREE YOYO LIP GLOSS!! Clip it to your hip or bag and you will "Never Be at a Loss for Your Gloss!

Think your fav lip gloss is the best on the market? We challenge you to go head to head with ours. We are sure you will love the look, feel and taste of YOYO Lip Gloss over any of our competitors. So what is this promotion all about? We are committed to give over 1 million lip glosses to the public for FREE and let them decide. We believe they will come to know what we already do; that our lip gloss is at the top of it's game!

Click Here to Get Your Free Lip Gloss

Select add to cart, check out, and you will receive a FREE Pistle Packing Pink YOYO Lip Gloss! Shipping rates still apply. Offer good while supplies last.

Mass' Latest Innovation: Lip Gloss on a String

Check out this amazing article published by Women's Wear Daily about YOYO Lip Gloss & CEO! For the full effect, buy a subscription to WWD

Mass' Latest Innovation: Lip Gloss on a String

by Faye Brookman

Posted Friday July 31, 2009

From WWD Issue 07/31/2009

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NEW YORK — Stockkeeping optimization has resulted in a few inches of footage available in mass market doors, and a young entrepreneur is out to nab some of that real estate.

Just a few years out of business school, 30-year-old Angie Parlionas has created a line called YoYo Lip Gloss. Her story is reminiscent of the legendary Hard Candy founder Dineh Mohajer, who launched a breakthrough beauty line from her home (Recently, Hard Candy was repositioned as a mass line and will enter Wal-Mart stores later this year). She also embodies the spirit of Fun creator Kristin Penta, who tried to court more teens to the mass market.

The reality is today’s marketplace is tougher to crack than in the free-spending Nineties, but Parlionas believes her ideas are unique enough to convince buyers to give her a shot.

Her first item is a lip gloss attached to a clip, and the concept came out of necessity — much like Mohajer and her blue nail color to match her blue sandals. “I was really into sports and could never find my lip gloss in my bag,” said Parlionas over a recent lunch. Having studied successful product launches at St. Johns University, Parlionas decided to put her theory into practice and invented the YoYo Lip Gloss. By affixing a string to a clip, Parlionas invented a gloss users can easily find. “I knew it had to be more than cute and clever, but also a great formula, and I worked with experts on the formulas and flavors,” she said.

YoYo Lip Gloss Minis are available in four flavors — Girly Green Apple, Cha-Cha Chocolate, Big Bounce Bubble Gum and Kissable Kiwi, retailing for $2.99. A larger lip gloss retails for $4.99 and is available in the Minis’ flavors as well as Bodacious Blueberry, Crazy Cotton Candy, Power Packing Pineapple and Super Strawberry Cheesecake.

Realizing retailers need more than one item to justify space, Parlionas has created an entire line set for launch in spring, which includes an SPF lip balm, blush, eye shadow and nail polish. Prices range from $2.99 for a mini lip gloss to about $7 for a nail polish. Each item has a unique property such as a key chain for the balm.

Also, Parlionas knows the power of promotion and is shooting 30-second TV spots set to air on MTV and Nickelodeon using real girls who were culled from a casting call to describe what teens loved about their gloss. The tag line plays off the YoYo idea: “Never at a Loss for Your Gloss.”

YoYo is obviously a young brand, but the target market is older teens. “You can always get younger girls to want to go up, but not the other way around,” Parlionas said.

The lip gloss already has attracted attention in apparel chains such as Rainbow and Joyce Leslie as well as independents in several major markets, and the young founder has her sights set on a major chain. She says she knows the risks and cost of entry associated with mass chains and that won’t deter her from trying to be the next hot item that could perhaps get the teen engine purring again. “Although a lip gloss on a string might sound like a minor breakthrough, so was a blue nail polish and look what that did,” said one buyer.

Lady Life at MSG

The Freestyle Extravaganza at Madison Square Garden on June 20, 2009 at 8pm was a night to remember. Chock full of all stars, this showcase had Slick Rick, Cover Girls, and Fascination.. but hands down? Our YOYO CEO, Angie Parlionas, was floored by Lady Life who sang with Hanson and Davis. She sang “Hungry for Your Love” and rocked the house!

We are ULTRA thrilled cuz the fun does not stop there. Lady Life is coming out with a hot, Hot, HOT album in the upcoming months and it is all the buzz. We all have to have one!! So keep your eyes peeled here where we will advertise where you can get one and online. Lady Life also has a myspace and facebook. Her page site is http://www.ladylife.net/. Check em out!!!

Shecky's Girl's Night Out - NYC

What’s better than a night out with your chick friends? A Shecky’s Girl’s Night Out of course!!! For $30, you can eat, buy discounted fab sponsored products and get services at a fraction of their normal price. But wait!! At the end of the night? You and your girls are leaving with Shecky’s famous goodie bag that has some really amazing stuff inside!! How cool is this?? So there is one requirement. Since Shecky’s is serving drinks, you and your friends have to be over 21. But you younger girls have something to look forward to for sure! So this Tuesday, June 23, Wednesday, June 24, and Thursday, June 25 check out Shecky’s Girl’s Night Out! Get a FREE pass at this link, $30 in advance $40 at the door. For info, check this out: http://girlsnightout.sheckys.com/nyc/summer2009/

Get A FREE YOYO Lip Gloss

Think your fav lip gloss is the best on the market? We challenge you to go head to head with ours. We are sure you will love the look, feel and taste of YOYO Lip Gloss over any of our competitors. This is the pre-kick off to the FALL 09' "Our Lip Gloss is Better THAN Yours" Campaign.

So what is this promotion all about? We are committed to give over 1 million lip glosses to the public for FREE and let them decide. We believe they will come to know what we already do; that our lip gloss is at the top of it’s game!

Its easy, enter coupon code GIMMEMYGLOSS (all caps) at check out for your FREE GLOSS. Shipping rates apply.

5 fun colors and flavors to choose from!
Krakalakin Clear - Bubble Gum Flavor
Raisin' tha Roof Red - Green Apple Flavor

Rowdy-Rowdy Raspberry - Grape Flavor

Pistle Packing Pink - Orange Flavor
Benjamin's ButtaLuv Brown - Chocolate


15-17 126th St. College Point //NY // 11356 // 800-YOYO-Lip
Follow us on Twitter: http://www.twitter.com/yoyolipgloss

Heels Appeal Summer Kick Off!

ALL NYC Ladies, get ready for the Heels Appeals Summer Kick Off party Friday June 26th! Get the chance to shop the latest Shoes and Handbags before they are available in stores. Check out http://heelsappeal.com/ for details

Make Your Own Lip Gloss

Has the thought ever crossed your mind when you are smacking on your delicious "Rowdy Rowdy Raspberry"that "Gee.. I could make my own lip gloss!" Well, why not give it a shot? That's right. We at YOYO Lip Gloss are giving you your very own opportunity to be a Mad Scientist, you'll offer us some stiff competition and you can develop your very own lip gloss!! How? By going to our Recipe Page on www.yoyolipgloss.com.

Lookin for somethin fruity? Then why not make a Fruity Gloss. More of a sweet chick? Then whip up a Sweet Gloss. There are four recipes to choose from with easy ingredients you'll find in your local supermarkets. So make sure to stop by the "Fun" Tab at yoyolipgloss.com and make your signature gloss today!

Twitter Tip

Twitter Tip: Use Tiny URL to make long URLs short and ready for use on Twitter!

Can I get a Tweet Tweet?

Quick Quick... YOYO Lip Gloss is on Twitter!! So if you want to know "What we are doing?", make sure you click to follow us as we update you regularly with all our newest info. We'll make sure to let you know up to the minute info as it's happening, website updates, new opportunities, or something simple like lip gloss content. It's just another way for us to keep in contact with all our lip gloss fans and for you all to keep in touch with us. Keep checking here as well... for all the latest!

Twitter Updates

follow me on Twitter

YOYO Spring Sale - 50% Off YOYO Lip Gloss

Hot off the YOYO presses!! It’s Spring… and YOYO is feeling generous!! We have a 50% off coupon… that’s right 50% off your fav lip glosses like Benjamin Butta Luv Brown or Krackalackin Clear. From now until June, just put in the code SPRING and receive 50% off every last one of our five wonderful flavors. Stay tuned cause it only gets better...

NEW NEW NEW - YOYO Lip Gloss Now Available in Shoppers World

NEW NEW NEW… We have a new place that you can purchase YOYO Lip Gloss. Shoppers World locations (also known as SW Group) is making YOYO Lip Gloss available to consumers everywhere!! So you have another place to purchase the best lip gloss on the planet!!

We are so excited to be apart of Shoppers World where they advertise “always new, always for less”. YOYO is definitely new and with a price point that is hard to beat in our industry? We know that working with Shoppers World will be a great fit for YOYO Lip Gloss.

So jump on your laptops and buy Benjamin ButtaLuv Brown, Krackalackin Clear, or Pistle Packin Pink from one more convenient source, www.shoppersworldusa.com.

St John's University Commends YOYO Lip Gloss CEO

Angie Parlionas, the CEO of YOYO Lip Gloss, was interviewed for a St. John’s article that was recently published. They had a great picture of Angie looking fabulous and did a nice piece on her. So what did they say? They talked about how she got started, the history of YOYO and where we are going as a company and with our product in the future. Angie was just a child when the concept of a permanently attached lip gloss came to her. Look at YOYO now! Though her dream was small and immature then, it is realized now while Angie is just 30 years old!

We all are pretty familiar with the YOYO story. But St. John’s was such a huge part of the inspiration for Angie and why she is where she is today. Angie was a former St. John’s University Peter J. Tobin College of Business MBA student. Professor Larry Boone’s Entrepreneurship class of 2003 stoked the fires of ingenuity and put legs to what was only a little girl’s thought.

So why would St. John’s want to talk to Angie? To inspire the next generation. That dreams can become reality. Their school was such a big part in Angie’s life; which Angie STILL invites Professor Boone to anything that YOYO has going on!! Angie has seen lip gloss become a makeup empire. Part of her heart’s desire is to give back and inspire young girls to follow their hearts. Family, teachers and friends believed in Angie and she knew she could develop and create what YOYO is today. Angie is always about encouraging someone else for tomorrow.

To read the entire St. John’s story, go to http://www.stjohns.edu/academics/graduate/tobin/success/alumni/parlionas.stj

Pastry Rocks the Mall

What’s up YO YO fans? We have news hot off the presses. I know all of you are familiar with the MTV show “Run’s House” with Run DMC’s Rev Run’s family's daily routine. In that show and in a spin off “Daddy’s Girls”, Rev Run’s two daughter’s Vanessa and Angela have started their own line of shoes and clothes called Pastry. Due to the incredible popularity of both these shows, Pastry is in high demand as well.

Pastry is doing a "Rock the Mall" Tour to really show their product to the public. And guess who was at their Palisades, NY Mall event to pair up the hottest lip gloss with their hot, hip new line? That’s right! YOYO Lip Gloss!! Keri Hilson, Kat Deluna, Sophia Fresh and Tiffany Evans were there with some really awesome performances. And u know that ALL those girls were going crazy over our incredible lip glosses that we have come to know and love… maybe even some of you were there! We were able to hand out hundreds of our fabulous, tasty, smooth glosses to so many who were thrilled to get them!

We were so happy to be a part of that great event! So keep your eyes peeled. You never know where we’ll show up next!

Colin L. Powell - Guest Speaker for Aid for the World

Aid of the World is hosting an amazing benefit on February 4th, 2009 at the Museum of Natural History in New York. This event will be honored by special guest Colin L. Powell amongst others who will speak about humanitarian issues and solutions for the US as well as abroad. Please view the invitation below.



Did you know that 35 million people in the US are currently below poverty level? Globally, 900 million people are starving. 1 billion do not have the proper drinking water. You have a chance to make a difference.

Aid for the World event tickets begin at $1,000, this charitable contribution is tax deductible and includes cocktail reception and dinner. The direct link for this event is http://www.aidbenefit.com. All proceeds from this event will go towards helping those families in need.


My father, Tommy Parlionas is on the board of advisers for Aid for the World, and had the privileged to ring the stock market bell on January 21st, 2009 - check out the video below