Tuesday, October 14, 2008

Girls Flip to be on T.V. Representing the NEW Y - to the - O - to the - Y - to the O


/YOYO Lip Gloss/- NEW YORK, NY, Oct. 10, 2008 - YOYO Lip Gloss, a new retractable lip product, is hosting a casting call titled “Do You Have What it Takes?” on October 18, 2008 in Brooklyn, NY. Young girls from all over the tri-state area will be participating for a chance to be on TV! Girls who are active soccer players, gymnasts, baseball players and more are excited to be coming down, dressed, and performing their favorite sporting activity and using their YOYO Lip Gloss too. The judges will be selecting 30 finalists to participate in YOYO's first commercial that will air on various networks, including Nickelodeon and MTV.

WHAT: YOYO Lip Gloss casting call “Do You Have What it Takes?”
WHEN: October 18, 2008 from 10 a.m. to 6 p.m.
WHERE: Brooklyn Studios located at 211 Meserole Avenue Brooklyn, NY 11222.
WEBSITE: http://www.yoyolipgloss.com/castingcall

YOYO Lip Gloss was conceptualized by entrepreneur Angie Onassis Parlionas in 2003 at the age of 25. She could empathize with females daily searching for their lip gloss that leaves them rummaging endlessly and resulting in nothing. One day she realized she could create something; a retractable lip gloss. This brilliant easy access idea attached to a 3 ½ foot cord that clips to the hip, became the prototype for YOYO Lip Gloss. Angie protected her idea with a U.S. utility patent in March 2008. International patents were also filed and are pending in countries including Europe and Japan.

YOYO Lip Gloss was officially incorporated in 2004. The product was released for a market test In December 2007. Since then, girls everywhere have been living by it's motto to "Clip it, twist it, squeeze it, wear it all day long and never lose your lip gloss again." YOYO has mix and match interchangeable reels and fun characters that are modeled after the U.S. teen demographic populations. Each lip gloss has it's own character, color, flavor, trading card, sporting activity and fun name such as "Rowdy Rowdy Raspberry" and "Raisin Tha Roof Red". The gloss itself is made from a high grade formula that was created by a U.S. chemist who worked for Estee Lauder for over 30 years. It tastes great, is super shiny, has luscious shimmer, a great sparkle and a cooling tingle.

YOYO Lip Gloss is available in hundreds of local shops and chain retail outlets including Rainbow Shops, Joyce Leslie, Paradise Shops, and Rave Girl, in over 20 states across the U.S. Additionally, YOYO Lip Gloss is not limited to just gloss. YOYO is an ever growing empire of quality and practical beauty products with 14 new creations in development. Lip gloss is truly just the beginning... as YOYO Lip Gloss launches in December 2008!

Heather Dono
Vice President,
Public Relations
YOYO Lip Gloss
Phone: 718.357.6304 // 1-800-YOYO-Lip (969-6547)

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YOYO Lip Gloss
15-17-126th St
College Point, NY 11355

Welcome to the YOYO Lip Gloss Blog Spot

YOYO Lip Gloss surpasses every gal’s dream of makeup that goes the distance with you, literally. Simply clip it on (to anything, any time, anywhere), then swipe it on for lip-smacking shine, sensational shimmer, and sweet, sassy color and flavor. Fabulous!